The Licensing Journal is the leading source of in-depth,
practice-oriented licensing guidance by top attorneys in intellectual
property, computer technology, and entertainment law. Published ten times a
year, it contains valuable strategies, cautionary tips, and creative
approaches to structure the most lucrative and secure licensing deals.
You'll discover:
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How to negotiate the best merchandising license agreement
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How to set up successful licensing arrangements in Asian markets
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How to use shrink-wrap licenses and standard form agreements to protect
proprietary interest in software and information transactions
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New techniques for valuating licensed technology
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How to minimize risk when doing business on the Internet
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How to protect you clients from state and federal franchise lawsuits
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And more!
The Licensing Journal features regular columns on licensing in:
character; corporate; sports; collegiate; and toy and hobby markets. Plus
ongoing, in-depth coverage of critical developments in trademark law,
licensing around the world, royalty rates and the latest business
developments. No other journal covers so much ground to keep you on top of the
licensing scene.
There's No Risk. Your satisfaction is guaranteed! You may cancel your
subscription at any time and receive an unconditional refund for all unmailed
issues.
