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Tongue-Tied America: Reviving the Art of Verbal Persuasion by Robert Sayler, Molly Shadel

Tongue-Tied America: Reviving the Art of Verbal Persuasion
by Robert Sayler, Molly Shadel
List Price: $37.95   Wholesale bookstore prices
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Imprint: Aspen Publishers
Published: 2/22/2011  Previous edition copyright dates
ISBN: 9780735598591
Paperback: 368 pages
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This concise, practical text focuses on the art and craft of persuasive oral argument. It explores why people are ill-at-ease with public speaking and addresses why the problem exists, why it matters, and what to do about it. The authors, teachers of oral advocacy who have broad trial experience as well, maintain that everyone can master basic oral advocacy, and they skillfully and in an engaging style guide the reader through the steps necessary to do so. Tongue-Tied America: Reviving the Art of Verbal Persuasion will make an excellent supplement to any Advocacy course, but anyone who ever speaks in front of other people—formally or informally—will find it an enlightening and valuable resource.

This highly readable text draws from the teachings of masters of rhetoric and uses techniques from several disciplines. It includes:

  • Explanations of the essential principles of speech writing derived from classical rhetoric and psychology. The authors look at the methods great speakers use to persuade their audiences and discuss tactics for addressing and persuading different types of audiences.
  • Keys to successful public speaking, including psychological insights and strategies taken from the theater.
  • Step-by-step guidance through the process of writing a speech , including an explanation of the function of different kinds of speeches and the unique requirements of writing the spoken word.
  • How to deliver a speech effectively
    • What to do with your hands and feet
    • Avoiding verbal ticks (such as “um” and “uh”)
    • Developing an awareness of cadence
    • Connecting with the audience
    • Exercises for improving voice and overcoming stage fright
    • Beginning and ending a speech with force and interest
  • Tips and checklists
  • Numerous practical examples, which the authors analyze in-depth, that illustrate what works in public speaking and what doesn’t.
  • The final chapter examines a number of iconic speeches that were delivered for a variety of reasons and explains why they work.
  • A companion website which contains video examples that illustrate how to deliver a speech well.

University of Virginia Article

Tongue Tied America


Summary of Contents

Prologue

Part I: Essentials of Persuasion

Ch. 1. Our Case: The Abiding Importance of Speech

Ch. 2. The Canons of Persuasion

Ch. 3. The Wide Variety of Rhetorical Formats

Part II: Getting from Here to There

Ch. 4. Writing the Spoken Word

Ch. 5. Hallmarks of Distinguished Mechanics: Bringing a Speech to Life

Ch. 6. Tools of the Trade: Voice and Breath

Ch. 7. Using Visual Aids

Ch. 8. Gender and Persuasion

Ch. 9. Generational Issues

Ch. 10. To Sum it Up: Checklists on the Good, the Bad, and the Ugly

Part III: Rhetoric Applied to the Real World

Ch. 11. Rhetoric in Court

Ch. 12. Oral Communications in the Workplace

Ch. 13. The Effects of Technology on Communications Skills

Ch. 14. The Rhetoric of Presidential Campaigns

Ch. 15 Rhetoric Gone Haywire

Part IV: The Best of the Best

Ch. 16. Rhetoric of the Greatest Speeches

Epilogue

Appendix A: A Suggested Cirriculum

Appendix B: A Quick History of Rhetoric

Appendix C: Poverty and Communications Skills

Appendix D: High School or College Debate: A Modest Proposal

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