"[The authors] have made a signal contribution to an understanding of
'emerging markets' and the opportunities and risks they present to
international franchisors. ...the entire international franchising community
owes them a debt of gratitude." Philip F. Zeidman, Piper
Marbury Rudnick & Wolfe
Accounting for 80% of the world’s population and 60% of its natural resources,
emerging markets present franchisors with the greatest potential for long-term
growth. In fact, the U.S. Department of Commerce has estimated that 75% of the
expected growth in world trade over the next two decades will come from
emerging countries.
International Franchising in Emerging Markets: China, India and Other
Asian Countries shows you how to expertly navigate this next dynamic
franchising frontier. This book from CCH will help you avoid potential
pitfalls, enter these markets with confidence, and stack the odds for success
in your favor.
International Franchising in Emerging Markets: China, India and Other
Asian Countries is a must for all professionals and academics with an
interest in international franchising.
