The Capture Management Life-Cycle provides a comprehensive
step-by-step approach to help individuals and companies win more business. The
philosophy behind the
Capture Management Life-Cycle is that
business is won with mutually beneficial offers that meet a customer's
objectives as well as the seller's requirements for profitability. The
three-phase
Capture Management Life-Cycle model is presented with
inputs, tools and techniques, outputs, case studies and forms/templates to
assist business professionals in selling products, services or solutions. The
Capture Management Life-Cycle consists of three phases, ten stages and
more than 35 key actions for winning more business..
