"Ilan Alon and Dianne Welsh have created a valuable franchising resource
focusing on the West and North European market. The book's articles/chapters
cover a huge range of important franchising issues, and are both interesting
and insightful. . .It is crammed with interesting and useful information."
Dr. Callum Floyd, Editor of Franchise-chat.com
As companies globalize, they are finding many new opportunities in more and
more markets around the world. Forward-thinking businesses are profiting from
operating in markets that previously seemed closed or inaccessible.
But as the company grows and diversifies, it becomes more important to
understand the legal, cultural, and business landscape in each new target
country or region. Entering new markets “blind” can result in legal problems
and business setbacks.
CCH now offers International Franchising in Industrialized Markets:
Western and Northern Europe, a book intended to help companies enter
new markets with their eyes wide open and an invaluable resource for any
company looking to expand into new markets.
No other publications offer this array of accurate, up-to-date information on
international markets and the laws and regulations by which they are governed.
No other publications provide you with the intelligence needed to make smart
decisions regarding expanding your franchise operations into established
markets.
