Develop and Implement Effective Investor Relations Programs! Board Perspectives: Building Value Through Investor Relations by Michael Rosenbaum List Price: $69.00   Eligible for Free Standard Shipping on U.S. Prepaid Orders Imprint: CCH Published: 3/30/2005  ISBN: 9780808010999 Format: Hardcover Available: Item ships in 3-5 Business Days

The first title in the CCH Board Perspectives Series, this intuitive book sheds light on the redefined investor relations function in this new regulatory and legal environment. Written by Michael Rosenbaum, widely published author on investor relations, corporate governance and management issues, Building Value Through Investor Relations reconsiders the IR function from the board perspective. Packed with practice examples and expert insights, this book makes the connection between boardroom theories and investor relations practices, including guidance for the development and implementation of effective IR programs. It is a must-read for investor relations professionals, corporate officers and directors and corporate counsel. The Board’s Evolving Roles Roles and Values of Investor Relations The Board’s Communication Challenge Understanding Wall Street—The House of Mirrors Predicting Wall Street’s Reactions What Wall Street Knows that Directors Miss Corporate Insight and Analysis Securities Analysis What Do Owners Think? Packaging the Message Marketing Materials Sales and Distribution Investor Targeting Media Relations Goals and Budgets Program Implementation Index